Sunday, 18 March 2012

Warner Bros.

Warner Brothers Entertainment Inc otherwise known as Warner Bros is an American producer of Film and Television entertainment. The company was founded in 1918 as Warner Bros Studios and in 1923 as Warner Bros Pictures by Jack Warner, Harry Warner, Albert Warner and Sam Warner.
It is one of the biggest Film and TV producers in the world with revenue of around $11.7 billion and an operating income of around $845 million.
Warner Bros owns many subsidiary companies including Warner Bros Studios, Warner Bros Pictures, Warner Bros Interactive Entertainment, Warner Bros Television, Warner Bros Animation, Warner Home Video, New Line Cinema and DC Comics.
The first major deal for the company was the acquisition to the rights of Avery Hopwood’s 1919 Broadway play, ‘The Gold Diggers’ but the thing that put the spotlight on Warner Bros was a dog brought from France, Rin Tin Tin who starred in the film ‘Where The North Begins’. Jack Warner was so pleased with the dog’s performance and how popular it was; the dog was then signed to Warner Bros and starred in many more films.
Warner Bros was one of the pioneers of films with sound (‘Talkies’ as they were once known). With this being so popular, The Warners with the urging of Sam, decided to add this to every film however Harry was opposed to this. By February 1926, it was reported that Warner Bros suffered a net loss of $333,413. Harry then later accepted the decision to have sound in every film.
After many years of ups and downs, 1930 was the year when Warner Bros really became big with the introduction of Warners cartoons. From 1930 to 1933 Disney Alumni Hugh Harman and Rudolf Ising produced a number of musical cartoons for Leon Schlesinger at Schlesinger Studios. In 1936 Avery directed a string of cartoons starring Porky Pig which established the characters as Warner Bros’ first bona fide star. Later, characters were added such as Daffy Duck and Bugs Bunny. By 1942 Schlesinger Studios has surpassed Walt Disney studios as the most successful producers of animated shorts in the United States. Schlesinger Studios later sold the cartoons to Warner Bros renaming those Warner Bros Cartoons.
Long after World War II was over, The Warners set about promoting Warner Bros Television with the Television industry threatening the Film industry majorly. Harry Warner wanted to turn his sights on Television but the Federal Communications Commission (FCC) would not permit it so his sights were short lived. After many years of fighting for the right to promote Warner Bros Television, it finally paid off and the studio was finally able to engage in television through the incredibly successful Warner Bros Television unit run by William T. Orr, Jack Warner’s son in law.
In 1958 the studio launched Warner Bros Records. At first the label released recordings made by their television stars whether they could sing or not but later went on to release more and more proper music.
Since 1995 Warner Bros have went on to produce many successful TV series’ such as Buffy the Vampire Slayer, Smallville, Dawson’s Creek and One Tree Hill. Warner Bros also produced one of the highest grossing film series’ of all time, the Harry Potter series and has also produced big films such as The Dark Knight and The Hangover. The companies’ subsidiary company New Line Cinema has also produced another high grossing film series, The Lord of the Rings. Since then, Warner Bros and all of its subsidiary companies have went onto make many successful movie franchises and will continue to do so in years to come.

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